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Samsung and LG Vying to Grab a Bigger Share of U.S. Built-in Home Electronics Market
Presenting New Products at KBIS 2019
Samsung and LG Vying to Grab a Bigger Share of U.S. Built-in Home Electronics Market
  • By Kim Eun-jin
  • February 20, 2019, 13:26
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A new 24-inch column-type wine cellar that LG Electronics will unveil at the Kitchen & Bath Industry Show 2019 (KBIS 2019) in Las Vegas on Feb. 19 (local time)

Samsung Electronics and LG Electronics will present their premium built-in home appliances at the Kitchen & Bath Industry Show 2019 (KBIS 2019) in Las Vegas for three days starting on Feb. 19 (local time). The size of the global built-in appliance market was estimated at US$45 billion last year.


LG Electronics will exhibit the ultra-premium Signature Kitchen Suite brand and the premium built-in LG Studio brand at two booths with a combined size of 648 square meters. The Signature Kitchen Suite is comprised of four new products, including a column-type wine cellar for “technicureans,” who are gourmets pursuing new technology, and a gas oven range. The wine cellar features “wine cave” technology and an AI-based wine management application in order to create an ideal storage environment.


In particular, LG Electronics decided to strengthen smart kitchen partnerships with leading IT companies through this exhibition. For example, the company worked with Amazon of the United States to make the Amazon Dash Service available in all LG dishwashers, washing machines and dryers introduced since last year. The Amazon Dash Service allows users to automatically order consumables such as detergents. The LG Studio includes the Tromm Plus Washer, which won the Innovation Award at CES 2019, and the LG Homebrew, a capsule beer maker.

The Tuscan Stainless Steel Kitchen Appliances Package that Samsung Electronics and Dako will present at the Kitchen & Bath Industry Show 2019 (KBIS 2019) in Las Vegas on Feb. 19 (local time)

Samsung Electronics set up a 1,322 square meter exhibition booth double the size of last year’s with Dako, a U.S. luxury kitchen appliance brand that the Korean electronics giant acquired in 2016. The company will introduce the Tuscan Stainless Steel Kitchen Appliances Package aimed at the millennium generation of the United States along with the Chef Collection built-in appliances.

In addition, Samsung has prepared a “connected living zone,” which includes a kitchen, a living room, and a children's room centered on a premium refrigerator “Family Hub” and an AI speaker “Galaxy Home,” allowing visitors to experience the Internet of Things (IoT). The “Lifestyle Innovation Zone,” which includes a premium dressing room and a laundry room, will unveil new automatic washing machine products that will be produced in the United States.