As K-pop boy band BTS will make an appearance at the Grammy Awards, which is considered the most prestigious award in the U.S. music industry, Netmarble Corp., which is currently producing a BTS-themed mobile game, is elated.
BTS will be one of the presenters at the 61st Grammy Awards to be held at the Staples Center in Los Angeles on Feb. 10 (local time). Moreover, Husky Fox, who designed the BTS’ third official album package of “Love Yourself 轉 Tear” released in May last year, has been nominated for the Best Recording Package award.
BTS is the first Korean band to attend the Grammy Awards. It already participated in the Billboard Music Awards and the American Music Awards, which are considered the top three music awards along with the Grammy Awards.
As the popularity of BTS is increasing globally, attention is focusing on Netmarble, which is developing a new mobile game called “BTS World” featuring the boy group.
Netmarble had a hard time last year. The company is aiming to improve performance with the release of the BTS World. It is internally preparing to open a teaser website for the new game. BTS World, which is scheduled to be launched by the end of the first quarter, will be a simulation game with actual cinematic images and include more than 10,000 pieces of BTS pictures and videos. With the combination of the BTS IP and game, some experts even say that it can make a great hit globally.
If the BTS World succeeds in making a hit, cooperation between the entertainment industry and the gaming industry is expected to grow, inspired by the partnership between Netmarble and Big Hit Entertainment. Netmarble acquired a 25.71 percent stake in Big Hit Entertainment, which manages BTS, for 200 billion won (US$178.11 million) in April last year.