The Rexton Sports Khan Leads Growth
SsangYong Motor announced on Feb. 1 that it sold a total of 11,420 cars in January of 2019 -- 8,787 cars at home and 2,633 cars abroad, including those produced through the complete knock down (CKD) systems.
The figure represented a 11.9 percent increase year on year. It is the first time in five years that the company’s sales in January surpassed the 11,000 units mark. It chalked up 11,634 units in January of 2014.
The growth was led by the successful launch of the Rexton Sports Khan in the domestic market.
The automaker’s domestic sales enjoyed a 14.5-percent year-on-year increase in January thanks to strong sales of the Rexton Sports Khan. It posted the highest domestic sales in January in 16 years since January of 2003 (13,027 units).
In particular, the Rexon Sports, which recorded the highest sales performance for two consecutive months since November of 2018, renewed its monthly sales record for three months in a row with the launch of the Rexton Sports Khan.
The Rexton Sports Khan was released on Jan. 3 and is currently leading SsangYong Motor’s domestic market growth, presenting a new trend in the Korean SUV market. Orders for the new SUV have exceeded 3,000 units.
This year, Ssangyong Motor will continue to pull out all the stops to expand production of the Rexton Sports to meet potential demand that has been on a sharp rise since 2018.
The carmaker’s exports also grew 4.1 percent year on year in January as it started shipping the Rexton Sports Khan. “Exports are expected to grow when we begin full-scale exports of the Rexton Sports,” a SsangYong Motor official said.