Thursday, February 27, 2020
Samsung, LG Locking Horns in Commercial Display Market
Battle for Leadership in 'Fourth Screen'
Samsung, LG Locking Horns in Commercial Display Market
  • By Kim Eun-jin
  • February 7, 2019, 10:22
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Models instroduce Samsung Electronics' “8K QLED Signage” at ISE 2019, Europe’s largest commercial display trade show now underway in Amsterdam of the Netherlands.

Samsung Electronics Co. and LG Electronics Inc. are showcasing their latest digital signage products at Integrated Systems Europe (ISE) 2019, the largest commercial display trade show in Europe.

Samsung is showing off its 8K ultra-high definition quantum dot light emitting diode (QLED) signage display, with LG countering with its transparent organic light emitting diode (OLED) panel. The two companies' fierce battle for the leadership in the ultra-high definition TV market has been extended to the commercial display sector, which is dubbed the fourth screen, after TV, PC and mobile.

Samsung Electronics announced on Feb. 6 that it would unveil its 82-inch 8K QLED Signage display using its quantum dot technology which supports 8K resolution (7,680 H x 4,320 V/33.2 megapixels) at ISE 2019, Europe’s largest commercial display trade show that takes place in Amsterdam of the Netherlands from Feb. 5 to 8 (local time).

The 8K QLED signage features several 8K-ready enhancements, including Real 8K Resolution and Quantum Processor 8K, delivers100% color volume and performs at a peak brightness of 4 000 nits and HDR 10+ functionality. In particular, artificial intelligence (AI) upscaling engine “Quantum Processor 8K” can convert any HD and full HD content to 8K HDR quality without special metadata by using a proprietary algorithm and scene analysis. With such an innovative image quality upscaling technology, Samsung Electronics allows consumers to enjoy vivid content at stores without producing HD content with high costs.


A model introduces LG Electronics' “Transparent OLED Signage” at ISE 2019, Europe’s largest commercial display trade show taking place in Amsterdam of the Netherlands.

In addition, LG Electronics is showing its next-generation transparent OLED panel at ISE 2019. The Transparent OLED Signage does not have a separate backlighting layer so it is thinner than existing liquid crystal displays (LCDs) and can features screens in curved configurations. Notably, the Transparent OLED Signageenables consumers to check product information on the displays and products at the back of the displays at the same time. Its bezel-lessopen frame deisigncan be tiled, making it perfect for large spaces, including store displays. .

LG Electronics is also introducing the Transparent OLED Signage equipped with a touch film. The product allows consumers to easily check cars in different color and interior materials at car dealer shops by simply touching the screen. The company’s Open Frame OLED Signage can deliver differentiated plastic art with the OLED’s unique feature of concave and convex design.