LG Electronics will take the wraps off its strategic new smartphone at the Mobile World Congress (MWC) 2019, a mobile exhibition which will kick off at the end of February.
It is in two years that the company introduces its new smartphone model at the MWC. It unveiled the G6 strategic phone at MWC 2017.
LG Electronics said in an invitation letter sent to global media outlets on Jan. 23 that it would launch its strategic smartphone at the Centre de Convencions Internacional de Barcelona (CCIB) in Barcelona, Spain on Feb. 24 (local time). The company plans to maximize the impact of its marketing efforts by unveiling its new products before the opening of the MWC 2019, which is nicknamed the “Mobile World Cup.”
A 10-second teaser video sent by LG Electronics hints at a user interface (UI) that allows a consumer to use an LG smartphone without touching its screen. In the video, hand gestures reveal hidden characters and move a paper on a surface. The message "Good-bye Touch" appears with a hand gesture and the next hand gesture displays the date and place.
Smartphone industry watchers say that the product to be released on the day will be the G8 ThinQ, a sequel to the G7 ThinQ. Industry analysts and foreign news sources say that the G8 ThinQ features a smaller "water drop" notch display than that of its predecessor and three camera lenses on the front and two on the back. You can take a three-dimensional picture with the smartphone as if to use a 360-degree camera. It also has an organic light emitting diode (OLED) display. LG Electronics will introduce a smartphone to support 5G mobile telecommunication services while unpacking the product. Both strategic products are expected to go on sale in Korea in March.
Industry watchers are speculating whether LG Electronics will introduce its foldable phone in the MWC 2019. The company has not yet decided whether the foldable phone will be a dual-screen phone or a foldable phone that can be folded and unfolded. The company is expected to launch the foldable phone in the second half of this year.
"It is easy to develop a new product with a new-concept trial one, but it requires more advanced technology to mass-produce it," a smartphone industry observer said. “In particular, smartphone makers have to develop and produce small foldable OLED displays that can endure the harsh use of being folded and unfolded many times."