Hyundai Motor has begun to sell cars through internet broadcasting in the United States.
Hyundai Motor said on Jan. 20 that its U.S. sales subsidiary Hyudani Motor America (HMA) began selling its products through “Hyundai Showroom Live” on Jan. 15 (local time). This is a program where car experts introduce cars to consumers through internet broadcasting. The live broadcast is aired from 8:00 a.m. to 12:00 p.m., three times a week.
Hyundai Motor kicked off Hyundai Showroom Live after setting up a digital showroom in Amazon, the world's largest e-commerce company.
In the meantime, Hyundai Motor is unable to sell cars online in the Korean market because the Hyundai Motor Salespeople Union is opposed to online car sales. The union claims that online car sales threaten the livelihood of dealership employees.
In March last year, the Korean government has allowed domestic carmakers to sell their products through TV home shopping channels.
SsangYong Motor and GM Korea are not selling cars thorough home shopping channels either. "These days, there are many ways for consumers to get information about cars without meeting dealers in person, such as YouTube and various media channels,” an auto industry official said. “More choices should be given to consumers."