Samsung vs. Apple
Samsung and Apple are expected to wage an all-out war in the global tablet market with the introduction of their new large tablets during the first half of this year at the earliest.
According to industry sources and the foreign media on January 2, the Korean tech giant is planning to reveal its 12.2-inch tablet at CES 2014 in Las Vegas. The tablet called the Galaxy Note Pro 12.2 is emerging as Samsung’s flagship model aimed at helping the company capture the top spot in the global tablet market this year.
The Korean company narrowed the gap with its competitor in the global tablet market to 6.9% in the third quarter of last year. Therefore, the success or failure of Samsung’s next product could be a decisive factor in its future domination of the global market.
Like Samsung, arch-rival Apple is reportedly gearing up to unveil its 12.9-inch ultra-high-definition tablet, tentatively named the “iPad Maxi,” within the year, which promises four times the resolution of existing high definition tablets. Apple’s move can be seen as a shift in strategies toward product diversification, in that only a 9.7 inch model (iPad) and a 7.9 inch version (iPad mini) have been launched so far.
The reason for the two companies’ attempt to develop large UHD tablets is attributable to their desire to increase their B2B display market share.
Research firm Strategy Analytics reported that the global tablet market is projected to double in size within two years. The number of tablets sold in 2015 is expected to reach nearly 340 million units, a twofold increase from 2013.