Samsung Electronics have agreed with Apple to load both iTunes Movies & TV Shows and Airplay 2 onto its smart TVs, becoming the first TV producer in the world to do so.
Beginning in the first half of this year, global users of Samsung smart TVs will be able to enjoy iTunes and Airplay 2 on their TVs without a separate device. In short, the content of Apple iOS devices such as iPhone and iPad will go into Samsung smart TVs.
This will mark the first time that iTunes will be loaded into devices other than Apple products. Although Apple decided to offer Apple Music content to Eco Speakers connected to Alexa of Amazon, iTunes has never been loaded into non-Apple products.
Samsung Electronics said on Jan. 6 (local time) that Samsung smart TV users would be able to buy tens of thousands of movies and TV programs including 4K HDR movies at iTunes Store through iTunes Video App, and watch them on big TV screens. iTunes Movie and TV Show is a video content streaming service to be launched by Apple in the first half of 2019.
In addition, content stored in personal iTunes libraries can easily play on Samsung smart TVs. iTunes will be linked to Samsung smart TV's own functions such as Universal Guide and New Bixby, so users can search for the content they want to watch easily and quickly.
Samsung smart TVs will also support Apple's AirPlay 2, allowing users to enjoy the streaming of videos, music and photos stored in a variety of iOS devices. Airplay 2 can stream music, videos, and photos stored in Apple devices via external devices.
"We could create this partnership as we have installed Tizen, an open source platform, in smart TVs, and sought connectivity with all devices regardless of operating systems,” a Samsung official said.