Hallyu TV Channel in China DOX TV Will Open an Exclusive K-Wave Channel in China
DOX TV CEO Xiangjiang Tan, who is also serving as the vice chairman of the Chinese Culture Promotion Society, visited Korea to discuss with its Korean partner Hanyang Holdings about the establishment of Hallyu TV Channel in China on December 3, 2013. Followings are some excerpts from the interview with him.
Is this your first time in Korea? What is the purpose of your visit at this time?
Actually, this is my third visit to Korea. I have been astonished by the dynamism and the fast development of the country every time I come here.
At present, my company is looking to turn its DOX TV channel into the first TV channel in Korea specialized in the Korean Wave (K-Wave) in cooperation with Hanyang Holdings, our local business partner. My purpose at this time is to attend the partnership agreement signing ceremony for it and discuss future business directions and details.
Please introduce our readers to DOX TV.
Established in 2008, DOX TV provides paid TV broadcasting services specialized in entertainment. It is currently running four NVOD channels, airing movies, TV dramas, documentaries and entertainment programs each, and transmitting broadcasts to all across China including populated provinces and cities such as Jiangsu, Sichuan, Hangzhou, Beijing and Shanghai. The number of viewers reached 65 million as of the end of 2012 and is continuing to increase along with its brand awareness as more and more Chinese are seeking for better cultural contents and increasingly willing to pay for them.
You’ve mentioned the conversion of one of the DOX TV channels into a Hallyu channel through joint business with Hanyang Holdings. Please elaborate it.
Hanyang Holdings CEO Shin Hwanryul has a very wide human network in the culture industry of China. For example, he has long been acquainted with the top management of SMEG, the largest film group in China. He felt sorry about the deterioration of the quality of the Hallyu for the unsystematic spread of the Korean Wave in China and proposed the conversion to us. We did our feasibility studies to come to a positive conclusion with the popularity of Korean TV dramas and K-Pop being on the rise and more Korean companies than before doing successful business in China. We are very glad that we can be a bridge for cultural exchange between the two countries.
You have been in the broadcasting industry for 28 years and are serving as the vice chairman of the Chinese Culture Promotion Society. What are your key activities as of now?
DOX TV is striving to come closer to its viewers with its out-of-box TV broadcasting contents. It is in joint business with global leading companies and programs such as ESPN, American IDOL, Universal Movie, Times and Bertelsmann. Also, our business in Korea at this time and other ones in Taiwan and Britain will lead to huge synergy in the future.
Many people think that China is very strict about the import of foreign culture. Is that true? Then, aren’t there some difficulties during the course of your business?
I guess it might be more accurate to say that China is hard on the imprudent import of some foreign culture that could harm its traditional custom. The new Hallyu channel is far from such contents and I see no particular difficulties with regard to it.
I am sure that the launching of the Korean Wave channel in China will result in a systematic and legal import of the excellent cultural contents of Korea so that every Chinese can enjoy the high quality. At the same time, I am anticipating that the channel will lead to more active cultural exchange between the two countries.