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VisualCamp to Launch Mobile SDK to Enable Eye Control and Analytics for Smartphones
TrueGaze Expands Smartphone Functionality
VisualCamp to Launch Mobile SDK to Enable Eye Control and Analytics for Smartphones
  • By Kim Eun-jin
  • December 19, 2018, 16:43
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VisualCamp's eye-tracking technology TrueGaze vastly expands smartphone functionality for manufacturers, developers, and users.

VisualCamp, a Korean startup which is a member company of the K-ICT Born2Global Centre, will officially launch TrueGaze, one of the most advanced gaze analytics and smartphone eye control solutions on the market, at CES 2019.

TrueGaze enables developers and smartphone manufacturers to scan information from users' visual gaze and enable eye control for various user applications. The company will offer demos of its visual technology at CES 2019, where visitors will have the chance to use their eyes to play games, scroll apps, and watch 360 video.

As a versatile platform, the potential benefits of eye tracking is virtually unlimited. Not only does TrueGaze present a new way for people to interact with their smartphones, but it also has the potential to change the face of gaming and any visual-based application. TrueGaze also provides novel user insights that will allow developers, manufacturers and marketers to vastly improve user experience all from an easily accessible eye-tracking platform.

"We're excited to be able to show the public and smartphone manufacturers the vast potential of VisualCamp's advanced eye-tracking technology," says CEO Charles Yunchan Suk.

VisualCamp's customers vary from mobile phone manufacturers, to mobile and VR developers, academic researchers, as well as brands who want to implement eye-tracking in their market research. These partnerships include a potential VisualCamp-developed eye tracker for the upcoming Pimax 8K headset.

VisualCamp's TrueGaze low-latency, low-CPU usage, and AI-enabled precision accuracy provides the best eye-tracking on the market. Eye-tracking features will be available to demo by media at CES 2019 and will include the following:

Gaming - Users will be able to control a game interface with their eye gaze.

Eye Scrolling - Users can scroll social media feeds or read a webpage by moving the screen with their eyes.

360 Video - Eye tracking vastly improves the experience of 360 video by letting the user naturally look around with their eyes.

Pimax VR - Foveated rendering presentation with VR partner Pimax.

VisualCamp is also partnering with interactive advertising firms to help develop services using their technology. Partner brands have included a well-known carmaker, which was able to track what part of its vehicles people were most interested in while browsing models online. VisualCamp's technology has also been implemented by Samsung Electronics for their VR products.

The company's demo will take place at the Las Vegas Convention Center, South Plaza, Booth 63325 from Jan. 8-11, 2019. Visitors will have the chance to play games, scroll apps, and use 360 video during the demo. Along with the phone demos, there will be a demo with VR developer Pimex at CES, in which a foveated rendering presentation will be provided to visitors on site.

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