SsangYong Motor Co. has launched its first direct overseas sales company in Australia, announcing a new start to expand global sales, the company announced on Dec. 5.
SsangYong Motor held a brand launching ceremony on Nov. 29 and 30 (local time) at the Crown Metropol Hotel in Melbourne, Australia, attended by more than 100 people including the Yeh Byung-tae, SsangYong Motor vice president; Kim Sung-hyo, Korean consulate general in Melbourne; Tim Smith, head of SsangYong’s subsidiary in Australia; and officials from local dealerships.
Through the event, SsangYong introduced the Tivoli, Tivoli Air (XLV in Australia), G4 Rexton (Rexton in Australia), and Rexton Sports (Mussau in Australia) to share its vision for the Australian market, while participants celebrated the launch of the first direct foreign sales company in SsangYong Motor's history and wished the company to successfully settle in Australia.
Prior to the launch of the company, SsangYong Motor invited a group of Australian journalists to its plant in Pyeongtaek in July. Encouraged by the great expectations they expressed for SsangYong Motor`s entry into the Australian market, the company plans to invite local media to a brand launch and test drive event.
In addition, it plans to expand sales network in three stages, first in the Melbourne Metro area where the corporation is located, and then in Sydney and lastly in small local cities. To secure brand awareness and build trust, it will focus on local marketing through sports event sponsorship, social contribution programs and other activities.
Meanwhile, SsangYong plans to establish an all-around business system in Australia from marketing to sales to customer service, hoping that Australia grows into its fourth export market following Europe, South America and the Middle East.
"The launch of SsangYong Motor's first direct overseas sales company in Australia will be a milestone for the company, which aspires to become a true global SUV-specializing company," said Choi Jong-sik, CEO of SsangYong Motor.