Hyundai Motor Co. has joined hands with Brown University of the United States, a leader in “brain engineering,” to strengthen its future mobility capabilities.
The company announced on Nov. 19 the launch of the “Hyundai Visionary Challenge,” an open innovation project with global partners aimed at stretching the limits of the automobile industry through convergence with various heterogeneous fields, including brain engineering, computer engineering, biology, neuroscience, psychology and medical science. It seeks to find creative and innovative ideas for development of future mobility technology.
The South Korean automaker chose Brown University as its first partner for the collaboration project. Brown University is a prestigious Ivy League school located in Rhode Island and is known as a leader in next generation brain-computer interface (BCI) technology that connects human brain and computer.
The company will cooperate with Brown University to carry out mid- to long-term joint research projects with a focus on the possibility of linking brain engineering and automobile industry. It is seeking to take a leap forward by absorbing professional knowledge from various fields.
Hyundai Motor plans to collaborate with partners with the highest level of technology in each field so that creative and yet practical high-quality ideas can be derived.
The Hyundai Visionary Challenge 2018, which was held in collaboration with Brown University this year, focused on biomimetic mobility, partnership between humans and machines, and data-based personalized services under the theme of “Future Mobility Solution.” At the Third Mobility Innovator’s Forum that took place in Silicon Valley on Nov. 16 (local time), Hyundai presented achievements made in the Hyundai Visionary Challenge in collaboration with Brown University and announced four winners.