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S. Korea Put Just One Company in the List of Global Top 100 Brands
No Match for China's 12
S. Korea Put Just One Company in the List of Global Top 100 Brands
  • By Jung Suk-yee
  • November 20, 2018, 10:03
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Samsung Electronics took the 19th place in the 2018 Global Top 100 Brand Corporations Ranking with a brand value US$39.275 billion.

Samsung Electronics placed 19th in this year’s Global Top 100 Brand Corporations Ranking released by European Brand Institute.

Headquartered in Vienna, Austria, European Brand Institute provides a ranking of the top 100 most valuable brand corporations worldwide annually.

Samsung Electronics was the only South Korean company on the list. Its brand value was estimated at US$39.275 billion, up 11.8% from a year ago. Its ranking rose by four notches. Intel, Samsung’s archrival in the semiconductor industry, came in 21st with US$36.582 billion. For reference, Samsung Electronics had ranked 25th on the same list two years ago.

The list was topped by Apple (US$153.315 billion) for the second consecutive year. It was followed by Google, Microsoft, Amazon and Facebook. Amazon and Facebook climbed two and five notches in one year, respectively.

The top 100 list included 48 companies from the United States, which accounted for 58.5% of the total brand value, along with 12 from China, nine from Germany, seven from Britain, six from France and four from Japan. China Mobile, Alibaba and Tencent ranked 10th, 14th and 16th, while Toyota, NTT Group and Honda came in 26th, 51st and 79th, respectively.

“Chinese companies’ total brand value jumped no less than 63.8% in just one year whereas that of U.S. companies edged up 0.7%,” the institute explained.