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G-Star 2018 Kicks Off in Busan with 700 Firms from 36 Countries Participating
Game Festival At the ‘e-Sports Mecca’
G-Star 2018 Kicks Off in Busan with 700 Firms from 36 Countries Participating
  • By Michael Herh
  • November 16, 2018, 11:13
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Participants enjoy PC games at the G-Star 2018, the biggest game festival in Korea which kicked off at the BEXCO on Nov. 15.

On Nov. 15, the curtain was raised to signal the start of the G-Star 2018 at the BEXCO in Woo-dong of Busan. The game jubilee, which will run until Nov. 18, is participated by more than 700 game companies from 36 countries. This year's edition of the annual event is largest ever with 2,966 booths, up 3.8% from the previous year (2,857 booths).

Major companies such as Epic Games, Nexon, Netmarble, and Kakao Games, which are the main sponsors of the G-Star 2018, attracted crowds by preparing PCs, PlayStation 4 and mobile devices to let them enjoy their games.

Crowds also gathered at virtual reality (VR) game booths. Various foreign companies participated in the BTB section. Game companies from Hong Kong, Poland, Canada, Taiwan, five Nordic countries (Norway, Denmark, Sweden, Iceland and Finland) and Catalonia of Spain opened their pavilions. Nine companies from eight countries including the UK, Denmark, Finland, the United States, Singapore and Tunisia also participated in the joint indie game division. The Korea-ASEAN Center introduced 35 companies from seven countries including Indonesia, Malaysia, Thailand, and Vietnam.

In the meantime, Google Play held a press conference at the Google Play Booth at the BEXCO Convention Center. Google also exhibited nine kinds of global indie games selected by Google Play in its G-Star booth for the promotion of indie games. "Korea is one of the top five markets in Google Play sales," said Purnima Kochikar, head of global business development at Google Play. "The Asia-Pacific Region represents 53% of Google’s worldwide application sales as an important market with growth potential."