VisualCamp Provides 'Gaze Tracking Technology' to ETRI

VisualCamp, a member company of the K-ICT Born2Global Centre, has developed an innovative eye-tracking technology that is a key component of the algorithm that measures the levels of motion sickness felt by users when viewing VR content. The company announced that it has provided this technology to the Electronics and Telecommunications Research Institute (ETRI).

Drastically decreasing the dizziness and motion sickness felt by users of VR headsets (VR HMD), which has thus far posed a significant obstacle to the revitalization of VR products, the technology is already gaining attention as a catalyst for VR market expansion.

An ETRI spokesperson said, "The eye-tracking technology of the domestic company VisualCamp, whose technologies are faster and more accurate than their multinational counterparts, is being clinically tested on a wide scale and contributing to sophistication of algorithm technology that measures motion sickness during the use of VR devices."

If this motion sickness-measuring algorithm is applied to TrueGaze VR Analysis (VR-based analytical solution), released by VisualCamp in September, data analysis of user gaze is expected to be utilized for neuro-marketing and research not only by corporations in the consumer goods industry but also VR content companies.

The technology is expected to be particularly groundbreaking in the VR educational content market, which has been brought to a standstill by VR-induced motion sickness among minors.

Suk Yun-chan, CEO of VisualCamp, stated, "Starting with eye-tracking technology (provided to ETRI this year) that alleviates dizziness and motion sickness, we will continue to work with ETRI to establish various types of technological infrastructure towards revitalization of the VR market."

The K-ICT Born2Global Centre Chief Executive Director Kim Jong-kap said, "VisualCamp is a pioneer in development of domestic eye-tracking technology. Its possession of such technology applicable to VR, AR, and mobile devices, as well as the ability to collect and analyze this data, makes us very excited about the company's recent collaboration with ETRI."

VisualCamp's eye-tracking technology is in use with stand-alone VR HMDs, smartphones, and tablet PCs. The company's consistent engagement in technological innovation is manifested in its most recent VR-based analytical solution.