Mercedes-Benz Recaptures Top Spot
Mercedes-Benz won back first place in the import car market in Korea in one month.
According to the Korea Automobile Importers & Distributors Association (KAIDA) on Nov. 5, Mercedes-Benz sold 6,371 units in the domestic market in October. Mercedes-Benz ranked first in import car sales by August this year, but dropped to fourth place in September by selling 1,943 units. The German carmaker, however, returned to No. 1 in October.
The E-Class led the company’s sales growth. The E 300 sedan sold 2,668 vehicles last month and was named one of the best-selling imported cars. The E 300 4Matic also ranked third with 1,348 units.
BMW, which is currently recalling cars over engine fires, sold 2,131 units in October, ranking second in import cars, followed by the Lexus (1,980 units) and Toyota (1,341 units).
Last month, the number of newly registered imported cars increased 23.6% to 20,813 units from 16,833 a year ago. The increase is partially attributed to the low-base effect resulting from a decrease in the number of business days due to Chuseok holidays in October last year.