Samsung Electronics is expected to unveil a TV with a transparent display panel early next year. The new TV is drawing a lot of attention as another innovation to follow “The Frame TV,” which can be used as a picture frame, and “The Wall,” which is based on micro LED technology.
According to industry sources, Samsung registered “The Window” as its TV-related trademark with the European Union Intellectual Property Office (EUIPO) via a German legal representative on Oct. 22.
Although the official website of the EUIPO shows no details other than the date of registration, the ownership of the trademark and the representative for the registration, some are saying that it is a transparent TV that can be seen through when off.
In fact, transparent display panels have been exhibited by some companies like Samsung Display, LG and Panasonic. However, Samsung Electronics is likely to become the first company to unveil a transparent TV.
“The new product is expected to be exhibited at CES 2019 early next year,” said an industry source. Another one mentioned that it may be a technique other than a transparent display. “Samsung Electronics, the largest TV manufacturer in the world, is creating new demands by opening up new markets as the growth of the global TV market is stagnant,” he added.