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Hyundai Motor to Invest in U.S. Artificial Intelligence Company Perceptive Automata
Strengthening AI Capability
Hyundai Motor to Invest in U.S. Artificial Intelligence Company Perceptive Automata
  • By Jung Min-hee
  • October 11, 2018, 09:14
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Hyundai Motor will make a strategic investment in Perceptive Automata, a U.S. start-up specializing in artificial intelligence (AI) technology which predicts human behaviors.

Hyundai Motor announced on October 10 that the company would make a strategic investment in Perceptive Automata, a U.S. start-up specializing in artificial intelligence (AI), for collaboration. The company hopes the investment will help it secure advanced AI technologies that can be widely used for future industrial sectors such as autonomous navigation, robotics, and smart cities.

Perceptive Automata researches AI that predicts human behaviors based on vision sensors and psychophysics. Its AI technology learns with subjective judgments from human beings’ points of view, different from general AI that repeatedly trains with accumulated objective data.

Perceptive Automata's AI predicts human behaviors and is therefore expected to play a role in creating a safe driving environment when blended with autonomous navigation technology.

This technology helps autonomous vehicles prepare for dangerous situations in advance by predicting and judging how pedestrians and cyclists will move around cars. In addition, cars powered by this technology will be able to quickly cope with various sudden situations through judgment abilities close to human intuition.

In addition to self-driving vehicles, human behavior prediction technology can be used in robotics and smart cities, the two areas regarded by Hyundai Motor as future growth engine items. In the robotics field, the technology can deepen interactions between human beings and robots. In smart cities, it will enable people to deal with emergencies, such as crimes, more quickly.

"Perceptive Automata is a leading company that integrates human intuition with AI used in autonomous navigation and robotics,” said John Suh, managing director of Hyundai Cradle, the hub of the Hyundai Motor America Open Innovation Center in the U.S. "We will steadily discover and invest in companies that have AI technology with unlimited potential."