Making Top Ten Seven Years in a Row
Samsung Electronics' brand value reached US$60 billion, ranking sixth in the world. Hyundai Motor and Kia Motors ranked 36th and 71st respectively. The total value of these three brands hit more than US$80 billion.
According to the 'Best Global Brands (2018)' Report released on October 4 by Interbrand, a global brand consulting company, Samsung Electronics placed sixth on the list as it did last year and by doing so, made the top ten seven years in a row. This year Samsung Electronics’ brand value stood at $59.89 billion, up 6 percent from last year.
In 2011, the Korean electronics giant ranked 17th but rose to ninth place (US$32.9 billion) in 2012, eighth place (US$39.6 billion) in 2013 and seventh place (US$45.5 billion) in 2014 and stayed at seventh place (US$45.3 billion) in 2015 and at the same place ($51.8 billion) in 2016, took sixth place in 2017 (US$56.2 billion) and, this year, took the same place once again. In the technology sector, Samsung Electronics ranked fourth behind Apple, Google and Microsoft (MS), overtaking Facebook, Intel, Cisco and Huawei.
Hyundai Motor's brand value stood at US$13.53 billion, up 3% from last year, but its ranking slid from 35th to 36th place. Kia Motors’ brand value was also rated at US$6,925 million, up 4% from last year, but its ranking fell from the 69th to the 71st.
The combined value of these three Korean brands which made the top 100 this year aggregated US$80.35 billion, up 5.5 percent from last year. By countries, US$80.35 billion ranked Korea fifth after the US, Germany, Japan and France.
This year, Apple ranked first with US$214.48 billion which was up 15% from last year, followed by Google whose brand value inflated 10% to US$155.56 billion. The two companies have kept their first and second place for six consecutive years. Amazon (US$100.764 billion) made the top three for the first time from fifth place a year ago by recording an increase of a whopping 56%.
Also among the top ten were Microsoft (4th, US$92,715 billion), Coca Cola (5th, US$66,341 billion), Toyota (7th, US$53.44 million) and Mercedes-Benz (8th, US$ 48.61 billion), FaceBook (9th, US$45.168 billion) and McDonald's (10th, US$43.417 billion). Chanel (US$20.5 billion) which entered the top 100 brands this year for the first time, ranked 23rd at one swoop and Spotfiy (US$ 5.176 billion) came in 92nd, making the top 100 for the first time.
"By industry, the brand value of the luxury sector grew 42%, the highest among industires," the report said. “The brand value of the technology and auto industries accounted for 50% of the total."