Samsung Display announced on October 3 that it is going to supply 7-inch organic light-emitting diode (OLED) displays for Audi’s recently launched sport utility vehicle (SUV), the e-tron, Audi’s first mass-produced electric vehicle.
Samsung’s OLED displays are used for e-tron’s “virtual exterior mirror” option. The OLED displays are mounted on the left and right sides of the dashboard and the connected cameras replace conventional side mirrors. The embedded touch sensors allow drivers to touch the screen to expand or minimize it as in a smartphone.
According to Samsung, the OLED displays used in the virtual exterior mirror use less energy, are thin and light, and provide the best visual solution to drivers.
The company has been increasing R&D efforts and promotions for displays that will become crucial parts in future cars, based on its world-leading OLED technology. At the “Society for Information Display’s (SID) 2018 annual trade show, Samsung Display introduced various OLED displays, such as a “rollable central information display (CID),” “S-curved CID,” and “unbreakable steering wheel display.” The company has also provided 5.7-inch OLED displays for a backseat controller in Audi’s fourth-generation A8 launched last year.