Dable, a member company of the K-ICT Born2Global Centre, announced On September 12 that it hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends. The event was a great success, with approximately 150 representatives from the media and marketing sectors in attendance.
Dable provides the "Dable Content Recommendation" and "Dable Native Ad" services, which recommend individually tailored content and advertisements to users based on real-time big data processing and personalization and recommendation technologies. In 2017, Dable hosted the Korea Native Ads Conference in Korea.
Held under the theme "Performance-Driven Content Marketing," INAC featured a wide range of speakers, including Wikan Pribadi (digital fundraising officer, UNICEF), Wahyu Dhyatmika (editor in chief, Tempo), Nendra Primonik Sekar Rengganis (director, Hipwee), and Herni Wijaya (vice president, Leverate Media Asia), all of whom have extensive knowledge of and field experience with the latest marketing trends. Starting with a presentation entitled "Native Ad vs. Display Ad" which examined the status and future of native ads, discussions were held on successful cases of sales growth and brand marketing through native ads and the latest marketing trends, including personalized marketing.
Herni Wijaya said: "As display ad is evolving, people encounter more and more annoying, intrusive display ads on web. Online advertising was meant to be compelling, useful, and engaging. Content-driven ad format such as native ads has a great combination of performance and user experience. With well-implemented native ads, we have seen numerous successful campaigns for prospecting, promoting content, and even conversion."
Sewon Yoon, who is responsible for Dable's overseas businesses, said: "Dable's native ad platform equipped with personalization and recommendation technology is in its infancy in Indonesia. We hope that INAC will contribute to the efforts being made to disseminate useful information on native ads and establish ad-related strategies."
Dable recently entered the Indonesian market. It has signed service contracts with Indonesia's top media companies (Tempo, Kontan, JPNN, etc.) and is working to secure inventory. The company is also in the process of recruiting advertisers from among local Indonesian and international corporations.
For more detailed information on Dable, please visit http://dable.io/id/