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Samsung Says Launch of World's First Foldable Smartphone Is Imminent
A Foldable Smartphone to Debut Soon
Samsung Says Launch of World's First Foldable Smartphone Is Imminent
  • By Michael Herh
  • September 5, 2018, 11:48
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Samsung Electronics is likely to roll out a foldable smartphone ahead of its competitors.

Ko Dong-jin, head of Samsung Electronics' Information and Mobile (IM) Division, said on Sept. 3 that the launch of a foldable smartphone was imminent. 

"We have almost completed the development of a foldable phone," Ko said in an interview with CNBC. “It is the right time to launch a foldable phone.” He reiterated Samsung’s plan to become the first company in the world to launch a foldable smartphone.

CNBC reported that a foldable phone could be unveiled during the Samsung Developer Conference in San Francisco this November, but Samsung denied it. .

"Every device, function and innovation should be able to deliver a meaningful message to our customers," Ko said. "Only then, consumers will understand why Samsung made a foldable smartphone."

CNBC said that Samsung Electronics could differentiate itself from competitors such as Apple and Huawei through the launch of a foldable phone. Samsung Electronics has maintained its number one position in the global smartphone market, but its market share has been on a steadily decline, hovering around 20% in the second quarter of this year.