Targeting Budget Smartphone Market
Samsung Electronics will expand its sales in the budget smartphone market by rolling out various mid- to low-end smartphones in India and Europe in the second half of the year.
According to the smartphone industry on August 26, Samsung Electronics plans to launch mid- to low-priced models, the Galaxy A and Galaxy J series among others, in India, the Middle East and Europe in the second half of this year.
Samsung Electronics began to sell its Galaxy J2 Core, its low-priced phone loaded with the Android Go OS for the first time in India and Malaysia on August 24 (local time). The Android Go is a light OS launched by Google late last year to boost the performance of entry-level smartphones with a RAM of 1GB or less. The Galaxy J2 Core has a 5-inch display with 1GB of RAM, an 8GB storage capacity, a 2600mAh battery, and a five megapixel camera on the front and an eight megapixel camera on the back. The model will be priced at less than US$100.
Samsung Electronics will also launch mid- to low-end products with enhanced competitiveness. The Galaxy A8 Star, launched in Korea and China in the first half of this year, will also hit the Indian market. The model features the Snapdragon 660 processor, a 4GB RAM and a 64GB internal memory on a 6.3-inch display, with a rear 24 and 16 megapixel dual camera and a front 24 megapixel camera.
Samsung Electronics' move to strengthen its budget models reflects its will not to miss the low-end smartphone market apart from the premium smartphone market including the Galaxy Note 9.