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New Genesis Chosen by Over 10,000 Customers in First 15 Days at Market
Popularity of New Genesis
New Genesis Chosen by Over 10,000 Customers in First 15 Days at Market
  • By matthew
  • December 16, 2013, 06:20
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The 2014 Hyundai Genesis.
The 2014 Hyundai Genesis.

 

Hyundai Motor Company’s new Genesis is showing signs of a jackpot, with the number of contracts amounting to the one-year sales volume of its previous model just 15 days from its debut.

According to industry sources, the new Genesis was selected by approximately 11,000 customers between November 27 and December 13, which is close to the sales volume of the first-generation Genesis during the past 11 months of this year. The daily average number is between 250 and 300 these days, and the sale is led by professionals in their 40s and corporate customers. 

The heavy snowfall and cold wave on December 12 accelerated the sale as well. The new Genesis is equipped with HTRAC, a four-wheel-drive system, which is absent in many expensive rear-wheel drive sedans. 71.4% of those who purchased the vehicle up to now opted for the 2.5 million won HTRAC option.

HTRAC is characterized by focusing the driving power on the rear wheels during cruise driving in order to minimize fuel consumption, but automatically transmits the driving power to the front wheels on a slippery or rough road so that driving stability can be enhanced.