Chinese parents’ unusual love for their children is helping expensive children’s wear brands in department stores that are suffering from poor sales because of the economic downturn.
Popular luxury brands for children such as Burberry Kids sell nearly as much as Korean women’s clothing brands preferred by Chinese people. With Chinese customers turning their attention to Korean children’s clothing brands beyond internationally-recognized luxury brands for kids, they are treated as VIPs in Korean department stores.
A sales clerk who sells children’s clothing in Lotte Department Store’s main branch said, “The number of Chinese customers is on the rise this year,” adding, “Some of them even ask whether they can buy the accessories on display.”
The amount of purchases of high-end children’s clothing bought at one time by Chinese people reportedly ranges from 500,000 won to 1 million won.