Hyundai Motor is seeking to secure future car technology by collaborating with artificial intelligence (AI) and autonomous driving companies in China.
The company announced its technical cooperation partnership with China's AI start-up DeepGlint at the CES Asia 2018, Asia's largest electronics exhibition, at the Shanghai New International Expo Center (SNIEC) on June 13. Founded in 2013, DeepGlint specializes in vision technology and has developed a high-definition camera image recognition technology based on AI.
Hyundai Motor also disclosed its participation in the Apollo project, an autonomous driving project launched by Baidu, China's largest internet service provider. Last year, Baidu selected autonomous vehicles as one of its next-generation main business items and announced an open innovation project. The company provides its autonomous driving technology to its partners as a software platform, hoping the participants in the project develop and supplement the technology based on autonomous driving data.
Hyundai Motor has already been cooperating with Baidu in the field of vehicle information and communication (IT) since 2015. It will strengthen its cooperation with Baidu in the field of autonomous driving by participating in this project.
Currently, Hyundai Motor is cooperating with China Unicom, China's second-largest telecom company, in the field of big data analysis. In September of last year, Hyundai Motor opened the Big Data Center in Guizhou, China and is concentrating on the development of connected cars in the Chinese market. In particular, the Korean automaker plans to put a spur to its future strategic business in China by opening the Open Innovation Center in Beijing at the end of this year.
Hyundai Motor participates in the CES Asia for the second time this year.. It has set up a 432-square-meter booth under the theme of “Future Hydrogen Society,” letting visitors experience hydrogen electric vehicle technology.
The booth displays an autonomous driving vehicle based on the Nexo, Hyundai’s hydrogen electric car model, and a cutaway hydrogen electric car.
Meanwhile, Kia Motors, which is participating in the event for the first time this year, announced cooperation with QQ Music of Tencent, a Chinese IT company, for the development of a next-generation infotainment system. The infotainment system will be loaded with Tencent QQ Music, which provides passengers with a music streaming service and scenario voice control through voice recognition. Music streaming is a function that allows passengers to simply play desired music with voice commands without any additional handling.
In addition, Kia Motors announced that the company would pursue “Boundless for All” as its future vision and “Mobility-A.C.E” as its core strategy to attain the new vision.
Kia Motors said it would focus on the development of the core technology for autonomous driving, connected cars and eco-friendly electric cars to ensure that its customers can enjoy future mobility services. Kia Motors has set its goal of becoming one of the top three companies by launching a new electric car (EV) model every year from this year.