Pet Care
The pet market is growing rapidly as the number of single-person households and the average age of the population are increasing.
Cable TV company CJ HelloVision is planning to launch Dog TV next month via its digital cable TV channel Hello TV. It is the world’s third TV channel dedicated to dogs, following those available in the United States and Israel. The first broadcast of the program was in San Diego, and it has been aired via a nationwide network since August this year to attract over one million subscribers up to now.
The purpose of Dog TV is to entertain dogs staying alone at home and relieve their stress. The programs are based on data provided by animal behavioral psychologists, and the screen takes into account the colorblindness of dogs, who recognize only yellow and blue. The sound volume is adjusted to not harm their auditory organs, and dog barking sounds are removed.
In the meantime, a smart phone-based service allowing dogs’ vaccination schedules and location information to be checked has been launched, too. NFC solution developer Brandom recently released the Petbook service using a mobile application and a smart tag with a built-in NFC chip. Petbook users can type in their dogs’ profiles and registration numbers via the tag and application while managing the vaccination schedules and pictures of their dogs. In addition, a missing dog report function is provided so that anyone who found a lost dog can get in contact with the owner by means of a smart tag.
Using Open Brain Tech’s Pet Station, pet dog movement at home can be monitored in real time remotely. The system feeds the dog regularly while supporting video calls via Skype. The main body has a two megapixel camera lens with which the motions and facial expressions of a dog and its owner can be seen. The Pet Station can be connected to a WiFi network for video calls through a smart phone or tablet PC.