Wednesday, May 23, 2018
SK Hynix Seeks to Attract Young Talent with New Ad
Ad Boosts Brand Image
SK Hynix Seeks to Attract Young Talent with New Ad
  • By Yim Hyun-su
  • May 14, 2018, 17:25
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SK Hynix’s new ad featuring personified memory chips has proven a hit with young people.
SK Hynix’s new ad featuring personified memory chips has proven a hit with young people.

SK Hynix’s new TV advertisement featuring personified memory chips has been viewed over 7 million times, becoming one of the most successful commercials released in South Korea so far this year.

In the ad, personified memory chips played by actors are seen at a graduation ceremony before each of them is sent to be used as part of high tech gadgets such as smartphones and artificial intelligence products.

The light-hearted commercial has been watched nearly 7.6 million times across social media including YouTube and Facebook, only two weeks after its release in late April, easily surpassing the two million threshold, an indication of a successful advertisement in the country.

Innocean, the advertising company behind the ad, is confident the commercial is on course to hit 10 million views in the near future.

“Most of the so called well-made commercials often attract five million views, but given the pace, SK Hynix’s new ad appears set to reach 10 million view. This type of a ‘mega-hit ad’ is quite an achievement for a business-to-business company,” the advertising company said.

With semiconductors widely used today, the commercial has garnered praise for successfully raising the profile of the company among young people, as well as easing the seriousness of the company’s brand image.

According to one official from SK Hynix, the new ad is designed to appeal young people in their 20s and 30s, as the company seeks to revamp its image as young and attractive to young minds.

“Quite a lot of people see semiconductor companies as too serious, but the new ad has helped soften the company’s public image,” says Kim Jung-ki, an official in charge of marketing at SK Hynix.

“We hope to roll out more advertisements that shed light on the contribution of SK Hynix’s semiconductors to the technology sector, which are used in a wide range of IT devices,” Kim said.