Samsung Electronics has been chosen as the most trusted brand in India, a mega market of 1.2 billion people, for the second consecutive year. LG also ranked third fro two years in a row, enhancing its brand value.
On April 18, the Economic Times, a major economic daily in India, reported that Samsung Electronics was selected as the most trusted brand in India according to a survey conducted by TRA Research, a market research agency in India. Since being established in Mumbai, India in 2011, TRA Research has conducted a brand survey and announced the results every year.
Samsung, which ranked 18th in 2016, has come in first since last year. Japan's Sony and LG nabbed the second and third spots, respectively. India’s Tata Group placed fourth. Apple sat fifth, one notch down from last year. PC maker Dell came in sixth and Japanese automaker Honda, seventh. Nike, a sportswear maker, climbed by 29 notches to No. 8. PC maker Hewlett-Packard and automaker Maruti Suzuki finished ninth and tenth, respectively. Oppo, China's smartphone maker, landed on 11th place and Google, 18th place.
Oppo rose by a whopping 18 notches while Google by 22 notches to 18th place, making the top 20 for the first time. The report was based on a survey of 2,450 consumers in 16 major cities in India