It has been found that Facebook Korea’s ad sales are on the rise while the length of time for which local users remain on Facebook is on the decline.
According to market research firm Research Ad, Facebook Korea’s sales totaled 12.6 billion won in February this year, up 25% from a year ago. Meanwhile, the time fell 25% from 5.6 billion minutes to 4.2 billion minutes from April 2017 to March 2018. In short, local users are using Facebook less and less as video ads are shown more and more frequently.
At present, such ads are unavoidable for local users. This is because the Facebook app lets them select the types of ads to be exposed and does not allow the number of displayed ads to be controlled. Besides, not only users but also their friends can watch ads including social activities without additional setting.
These days, an increasing number of users are complaining about Facebook, saying that it is focusing more on platform expansion than on user convenience. Some experts point out that more and more users can leave Facebook under the circumstances and in the wake of the recent Facebook data scandal. “Facebook is saying it is improving its user interface by updating its app every week, but many are saying the company is concentrating on profit maximization rather than the convenience of users,” one of them commented.