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LG, Samsung Electronics on Collision Course over TV Screen Burn-in
War of Nerves over Ad
LG, Samsung Electronics on Collision Course over TV Screen Burn-in
  • By Cho Jin-young
  • March 30, 2018, 00:45
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Samsung Electronics’ ad campaign for 10-year QLED TV burn-in warranty
Samsung Electronics’ ad campaign for 10-year QLED TV burn-in warranty

 

It has been found that LG Electronics Thailand and Malaysia recently sent official documents to Samsung Electronics Thailand and Malaysia to stop advertising campaigns.

LG Electronics called into question what Samsung Electronics mentioned about OLED TV screen burn-in in its 10-year burn-in warranty ad. In the ad, Samsung Electronics listed the advantages of QLED TVs, claiming that QLED TVs are free from burn-in unlike OLED TVs and showing some pictures of OLED TVs with burned-in screens along with Rtings’ test result data.

“According to Samsung Electronics’ advertisement, burn-in is frequent in OLED TVs, but this is not true at all,” said LG Electronics Thailand, adding, “This advertisement is misleading and causes unfair competition and Samsung Electronics should stop it immediately.” Samsung Electronics, however, has not withdrawn the advertisement, saying it is not problematic at all because it shows a problem of every OLED TV and does not target LG Electronics.

“The purpose of our ad is to show the fact that our products are free from burn-in and to inform consumers of our 10-year burn-in warranty,” Samsung Electronics explained, continuing, “It is also to explain why we do not produce OLED TVs after developing the world’s first OLED TV technology.”

LG Electronics is planning to take action, including litigation, unless Samsung Electronics stops the advertisement. Samsung Electronics is currently running the same ad campaign in North America and Europe, too.