The Korea Trade-Investment Promotion Agency (KOTRA) said the Cosmoprof Worldwide Bologna 2018 will be held in Bologna, Italy, for four days from March 15 with 2,790 firms from 64 countries in attendance.
The Cosmoprof Worldwide Bologna is considered the most important event in the cosmetics industry. It not only showcases the world’s best products but also invites the world’s most influential buyers. According to the host, about 250,000 experts in the related industries, including buyers, visit the exhibition from all around the world.
Sun Seok-gi, head of customer service division at the KOTRA, said, “The fact that an increasing number of South Korean firms are taking part in the world’s biggest cosmetics trade fair shows an elevated status of South Korean cosmetics industry in the world. We are planning to run a Korean hall to introduce the excellence of domestic cosmetics products to buyers from various countries around the world.”
Meanwhile, the KOTRA has been operating a Korean hall every year from 2004. This year, it jointly set up the biggest exhibition participated in by 117 firms with the International Beauty Industry Trade Association (IBITA) and invited 190 buyers from 26 countries separately to help participating companies to obtain contracts. In addition, the K-beauty trend makeup show by Korean makeup artist Park Seong-hee will take place in the Istituto Culturale Coreano in Italia on the 18th as concurrent events.