Due to Sense of Crisis?
Dyson of the UK introduced a new wireless cleaner and air purifier in Korea first in Asia.
On March 7, Dyson took the wrap off the 'Cyclone V10' Wireless Cleaner and the 'Pure Cool' Air Cleaner in Seoul. The product launch event garnered much attention that the company selected Korea as the first country to launch the new products in Asia after bringing out new products in New York and Paris on February 6 (local time).
This product launch was construed as the expression of the company’s sense of crisis as Korean wireless cleaner products such as Samsung Electronics’ Power Gun and LG Electronics’ Code Zero A9 rapidly increased their shares in the Korean market which Dyson had dominated.
Dyson declared "a goodbye to wired cleaners" at this event. James Dyson, chief engineer, said, "The Cyclone V10 is loaded with the most advanced motor at Dyson, so we decided not to develop any more wired vacuum cleaner because the Cyclone V10 is capable of powerful cleaning."
The Dyson Cyclone V10 features a perpendicular set of a motor, a suction tube and a dust can unlike previous models, the company said. The new cleaner is about 20% more powerful than its predecessor, and weighs about 50% of conventional products.
Meanwhile, “As technology is a very important issue for consumers, we will let you know when the results comes out," Dyson said with respect to its provisional disposition that demand that LG Electronics stop its exaggerated ad about its Code Zero A9 Wireless Cleaner such as its suction power.