Popularizing OLED TVs
LG Electronics Inc. released its latest organic light-emitting diode (OLED) TVs, which are equipped with the company's DeepThinQ artificial-intelligence (AI) platform. Users can not only turn on and off the TV but also search movies or TV dramas they want to watch through voice commands.
They can also search Google or YouTube videos on the TV and connect with game consoles with the voice-recognition system.
The consumer electronics giant announced to double its premium TV sales this year with its new AI-powered OLED TV lineups. It also said it has lowered the price of 10 new OLED TVs by 20 percent in order to popularize OLED TVs.
At a launching event showcasing LG’s new premium TV lineup for this year at LG’s R&D center in Yangjae-dong, southern Seoul, on March 5, Kwon Bong-suk, president of LG’s Home Entertainment (HE) unit, told reporters, “Our goal for this year is to double sales in the premium TV market with our new OLED TVs. OLED TVs accounted for 15 percent of LG Electronics’ total TV sales last year but we aims to raise the percentage to 20 percent by the end of this year.”
In addition to the LG OLED TV AI ThinQ equipped with the AI technology, LG Electronics has launched 10 new OLED TV models and “Super UHD TV AI ThinQ” lineup, which uses a "Nano Cell" display, offering the most advanced LCD picture quality ever with deeper blacks and enhanced image rendering with accurate colors from the widest viewing angles, in South Korea. All the products released has the voice-recognition AI system.
LG Electronics also said the OLED TVs come with its own Alpha 9 AI image processor that automatically works to reduce noise in images and enhance picture quality and depth.
In particular, the company announced that it has released the 10 new OLED TVs with the price being approximately 20 percent lower than a year earlier in a bid to popularize OLED TVs. The 55-inch OLED TV will be priced between 3 million won and 3.6 million won ((US$2,774 to 3,329), and those of the 66-inch models are set between 5.2 million won and 11 million won (US$4,808 to 10,171). The 77-inch models are priced between 17 million won and 24 million won (US$15,719 to 22,191).