Full HD TVs which were relegated by ultra high definition (UHD) TVs are expected to disappear from the big TV market this year.
The proportion of UHD TV sales is expected to reach 99% for the first time in the 60-inch or larger TV market this year due to the popularity of UHD TVs and a rise in UHD contents.
According to market researcher IHS Markit on February 22, the market share of UHD products which stood at 60% in the 60-inch or larger TV panel market in 2015 rose to 85% in 2016 and 96% in 2017. This year, the market share of UHD products is expected to leap up to 99% while UHD products will replace Full HD products with an overwhelming share.
It is expected that 8K UHD TVs will dislodge 4K UHD TVs while becoming the main stream in the 60 inch or larger TV market especially starting this year. 8K UHD TVs have a resolution of 7680 × 4320 pixels 16 times more clearer than that (1920 × 1080) of Full HD TVs and four times clearer than that (3840 × 2160) of 4K UHD TVs.
IHS Markit predicted that the proportion of 8K TVs in the 60-inch or larger TV market would swell from 1% of last year to 9% by 2020.
Such a rise in UHD TV sales is attributable to the fact that TV makers Samsung Electronics and LG Electronics, which are the world's first and second largest TV makers, are increasing sales with premium UHD TVs at the front and center and as UHD panel prices fall, TV prices slide, giving consumers an impetus in buying TVs.
Manufacturers are showing moves to increase their profitability by lowering the share of mid- and large-size low-resolution panels, which are less profitable and increasing production of large high-resolution products.
When Samsung Electronics and LG Electronics introduced 65-inch UHD TVs in 2013, their price reached about nine million won, but the price of the same product has dropped to two million won. This year, UHD broadcast of this year's Pyeongchang Winter Olympic Games is accelerating the rate of UHD TV penetration. Contents companies in overseas nations such as the US are also dialing up production of 4K contents.