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AmorePacific Holds 'Make-up Artist Goes' Scholarship-Awarding Ceremony
CSR Program for Women
AmorePacific Holds 'Make-up Artist Goes' Scholarship-Awarding Ceremony
  • By Choi Mun-hee
  • January 25, 2018, 02:30
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AmorePacific’s 'Make-up Artist Goes' program involved 91 volunteers and 669 participants in 2017.
AmorePacific’s 'Make-up Artist Goes' program involved 91 volunteers and 669 participants in 2017.

 

AmorePacific held a ceremony for the "Make-up Artist Goes" Scholarship-Awarding Ceremony at the headquarters of the AmorePacific Group in Seoul on January 23.

‘Make-up Artist Goes' is a social contribution activity by employees of AmorePacific through which AmorePacific make-up and hair artists visit girls in high school and underprivileged women to consult on their careers in the make-up and hair artist sectors and help them achieve their dreams of becoming future make-up and hair artists. The campaign started in 2013. Last year 'Make-up Artist Goes' program involved 91 volunteers and 669 participants.

At the end of last year, AmorePacific selected 12 students who aspire to become make-up and hair artists as scholarship students along with the Children and Future Foundation, a teenager-specialized social welfare foundation, and provided about 50 million won in educational expenses to help the students obtain qualification certificates in the make-up and hair design sectors. In addition to the scholarship donation ceremony, AmorePacific group's makeup and hair artists participated in mentoring and practice programs for them.

"In the future, AmorePacific will do everything it can do to contribute to beautifying women's lives around the world and continue our selection of make-up and hair artist scholarship students as well as social contribution activities,” said Lee Hee-bok, PR manager of the AmorePacific Group.

As a company that has grown up with women, AmorePacific adopted a policy (“20 by 20”) to contribute to beautifying women's lives around the world by supporting the health, well-being and economic capacity of 200,000 women by 2020 from last year through various activities. The 'Make-up Artist Goes' Campaign is being carried out as part of economic capacity reinforcement activities.