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‘Issues of High Price and Design May Even Lead iPhone X to Discontinuation’
Dragging iPhone X Down
‘Issues of High Price and Design May Even Lead iPhone X to Discontinuation’
  • By Cho Jin-young
  • January 23, 2018, 02:00
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Some industry watchers forecast that the iPhone X is expected to be discontinued early due to controversy over its high price and design issues.
Some industry watchers forecast that the iPhone X is expected to be discontinued early due to controversy over its high price and design issues.

 

Some experts forecast that the iPhone X, which was launched in honor of the 10th anniversary of Apple's iPhone is expected to be discontinued early due to controversy over its high price and design issues.

According to McRumors, a specialist in information technology (IT) on January 22, KGI Securities analyst Ming-Chi Kuo, who is familiar with news about Apple, has made this prediction in a recent report. "iPhone X shipments will reach 18 million units and 13 million units only in the first and second quarters of this year," said Kuo. “These figures will fail to meet the expectations of the market so the iPhone X may be discontinued sooner or later.” 

Sluggish sales of the iPhone X have been blamed mainly on weak demand in the Chinese market. First of all, analysis says that a large number of Chinese customers have shunned the iPhone X due to its high price at the middle of the one million won level. Also, mobile applications popular in the Chinese market are not optimized for “notch design” unique to the iPhone X which has impeded sales of the iPhone X in China. Notch design is a collection of cameras and sensors on the top of the smartphone. Analyst Kuo predicted that Apple would shut down iPhone X production soon and release up to three new models in the second half of this year.

The new products that Kuo expected to be released are a 5.8-inch organic light emitting diode (OLED) model, a 6.5-inch OLED model that can be called the iPhone X Plus and a mid-priced 6.1-inch liquid crystal display (LCD) model. "The 6.5-inch OLED model and the new 6.1-inch LCD model will boost Apple's market share in China," analyst Kuo said. Sluggish sales of iPhone X also lowered forecast shipments of parts for the iPhone by small and mid-sized Korean companies, which supply parts to Apple.

HI Investment & Securities predicted that Samsung Display's OLED panel shipments will plummet from an estimated 49 million units in the fourth quarter of last year to 34 million units in the first quarter of this year. The securities company forecast that LG Innotek which supplies dual camera modules and 3D sensing modules to Apple would see sales fall in the first half of this year.