Facing Challenges
At this year’s CES, Samsung Electronics ran a booth not open to the public. Samsung Electronics displayed its latest QLED TVs in the invitation-only booth dubbed Q Lounge.
The purpose of the invitation-only was reportedly to prevent Chinese companies from copying its products. In fact, TCL exhibited its FRAME TV at CES 2018 and the TV, which was released in the Chinese market in July last year, was very similar to Samsung Electronics’ The Frame TV.
These days, Samsung Electronics is concerned about its robot business as well. At CES 2018, a large number of electronics manufacturers other than Samsung Electronics exhibited various robot products, such as Sony’s AI robot dog Aibo and LG Electronics’ CLOi.
LG Display said at this year’s CES that it is currently preparing the production of micro LED TVs although commercialization is likely to take time in view of production costs and productivity improvement. This has to do with The Wall TV of Samsung Electronics. The world’s first 146-inch modular TV that incorporates micro LED technology was unveiled on January 7 immediately before the opening of the CES.
LG Electronics, in the meantime, reexamined its viability in the field of automotive electronics via CES 2018 as a number of companies like Samsung Electronics displayed a variety of advanced automotive electronic components to be mounted in connected cars. LG Electronics remarked that it has a lot of strengths in response to a comment that Samsung Electronics is now ahead of LG Electronics in the automotive electronics industry after its acquisition of Harman International.