Promoting Photovoltaic Biz in Middle East
Hanwha Q CELLS takes part in the energy fair of the World Future Energy Summit (WFES), which takes place in Abu Dhabi from January 15 to 18.
Hanwha Q CELLS participated in the exhibition last year, too. This year, the company is going to double the size of its booth to 105 square meters to display a variety of photovoltaic products ranging from EPC to those for household use.
The size of the photovoltaic power generation market of the Middle East is expected to grow at least 300% between 2017 and 2020. For example, Saudi Arabia is planning to increase the ratio of renewable energy-based power generation to at least 10% by 2030 and the UAE is planning to follow suit.
Hanwha Q CELLS already topped the photovoltaic markets of the United States, Turkey, South Korea and Australia and is currently the second-largest company in the Japanese and Indian markets. This year, the company released Q.PEAK DUO, a high-output photovoltaic product, to further increase its shares in the markets. In emerging markets such as the Middle East and Latin America, the company is going to expand its sales networks and participate in major exhibitions.
“We need to continue to open up new markets in order to maintain our position as a global leading photovoltaic company while trade restrictions are increasing in major markets like the U.S. and India,” the company explained, adding, “We will do so by making use of our global sales and marketing networks covering more than 40 countries.”