Samsung SDS announced on January 9 that it will jointly market its retail solution 'Nexshop' with Harman for the automobile industry.
NexShop is a solution to support differentiated marketing by providing realistic experience based on digital devices such as LFDs and VR devices in automobile exhibition area. By analyzing customer behavior patterns through near field communication (NFC), display touch records and videos, NexShop provides optimized content and promotions optimized for each customer. Focusing on premium brands, NexShop has been applied to more than 350 automobile exhibition centers around the world.
Samsung SDS is marketing NexShop through the Harman Showcase at the CES 2018, the world's largest information technology (IT) exhibition in Las Vegas of the US.
Samsung SDS is planning to release a version of NexShop combined with Ignite, a connected car integration cloud platform of Harman.