The global liquid crystal display (LCD) television market is expected to shrink this year, while the organic light emitting diode (OLED) television market is forecast to show a remarkable growth.
According to market research firm WitsView on December 19, the shipments of the global LCD televisions this year is estimated at 210.63 million units, down 4.1 percent from last year. By company, Samsung Electronics maintains the top position with the shipments of 42.95 million units. LG Electronics ranked second with 28.3 million units, followed by China’s TCL with 14.34 million units, Hisense with 12.8 million units, Japan’s Sony with 12.25 million units and Sharp with 9.4 million units.
However, the sales of LCD televisions are expected to bounce back to 218.8 million units next year, up 3.9 percent from this year.
In particular, Samsung Electronics, the leader in the market, will see its LCD television sales decrease 1 percent next year. The company is forecast to strengthen its marketing on QLED premium televisions and play a vital role in making large products, including ultra high-definition 4K televisions and televisions equipped with displays bigger than 49 inches, as the mainstream products in the market, according to WitsView.
LG Electronics is expected to see its LCD television shipments grow 0.7 percent next year and maintain one of the top 2 positions in the global market along with Samsung Electronics.
Meanwhile, the shipments in the OLED television market is forecast to reach 1.5 million units, showing a whopping 72 percent growth from last year. WitsView forecasted that OLED television manufacturers, such as LG Electronics and Japan’s Sony, will grow the market by expanding the sales of premium products and strengthen marketing strategies next year. Currently, Panasonic, Phillips and Bang & Olufsen have joined competition in the OLED television market, expanding the market.