The iPhone X and the iPhone 8 recorded about 12,000 units in average combined sales a day through Korea’s three major mobile telecommunication service carriers, according to the mobile telecommunication industry on December 4. The figure is lower than the average daily sales of 12,000 units recorded by the iPhone 7 last year.
In particular, the iPhone X sold only 3,000 to 5,000 units a day but sales of iPhone 8, which recorded low initial sales due to standby demand for iPhone X recently shoot up, An industry official said, "It seems that the iPhone 8 (1,142,900 won or US$1,025) looks relatively cheaper because of the high price of the iPhone X (1,557,600 won or US%1,400)."
Moreover, their combined sales figure fell short of those of the Galaxy S8 and the Galaxy Note 8 launched in the Korean market before the launches of the iPhone X and the iPhone 8. Currently the Samsung Galaxy S8 launched in the first half of this year is selling 7,000 units a day and the Galaxy Note 8 launched in the second half of this year 13,000 units a day so their combined daily sales run to an average of 20,000 units a day.
The Galaxy S8 released in April, is selling an average of 7,000 units a day and the Galaxy Note 8 launched in September an average of 13,000 units a day. Considering the fact that the iPhone 8 and the iPhone X which have been in the market for one month and less than a month, respectively are now enjoying “launch effects,” their sales figures are expected to drop sharply over time. In particular, the sales of the iPhone X did not meet expectations, giving rise to no shortage of the iPhone X in the market.
"Apple fans actively participated in pre-orders, so the iPhone X seemed to fly off the shelves but no problem occurred due to the quantity of products to such an extent that those who did not place pre-orders can buy the iPhone X even on the first day of the launch of the iPhone X," another industry official said. "As the price of the iPhone X is exorbitantly high and its sales were weaker than expected, smartphone sellers are reluctant to receive next iPhone X volume."