Which Phone Is Preferred for Holiday Gift?
US adults preferred Samsung's Galaxy S8 to Apple's iPhone X as a holiday gift, but as opposed to it, teenagers favored the iPhone, a survey showed.
According to Forbes on November 19, market researcher Propeller Insights conducted a survey to determine which devices people wanted this holiday season. 38% of adults said that they wanted the Galaxy S8. On the other hand, only 20% and 22% of them chose the recently released iPhone X and the iPhone 8 which preceded the iPhone X, respectively.
But teenagers in America were the other way around. 28% of teenagers chose the Galaxy S8 while 35% of them said that they wanted to receive iPhone X and iPhone 8 on Christmas.
US media outlets paid attention to the fact that Samsung Electronics launched a "Growing up with an upgrade to Galaxy" ad campaign that makes a mockery of the iPhone's 10-year history in line with the launch of the iPhone X, saying that preferred smartphone models will vary depending on age groups.
A one-minute advertisement released on YouTube shows that a boy using the iPhone had trouble using it for 10 years and changes his smartphone to the Galaxy Note 8 by following his girlfriend who uses a Samsung smartphone. The ad suggests that Galaxy smartphones are for adults.
USA Today also explained that adults favored the Galaxy S8 for its headphone jack and fingerprint recognition function that are not available on the iPhone X and its relatively low price. However, teenagers sensitive to trends are not interested in these features, USA Today added.