Facebook Named Longest Time-used Social Media Service App by S. Korean Users

Facebook is the social media service app that is used for the longest time by South Korean users.

According to app data analysis firm Wiseapp on November 7, the total hours of Facebook app use came to 93 million, which were three times higher than Naver’s BAND app. However, the hours of use decreased 10 percent from the same period last year. 

BAND ranked second with 29 million hours of use, up 32 percent from a year ago.  

Naver Café came in third, Instagram in fourth, Daum Café in fifth, Twitter in sixth and Kakao Story in seventh. Instagram and Twitter saw their hours of use increase over 40 percent from a year earlier, while Kakao Story saw its hours of use decrease 30 percent.

The survey was conducted on 23,000 Android smartphone users by Wiseapp for a month in September.