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Lamborghini Family Partners with Korean Company to Make Foray into Electric Car Market
Electric Scooter Business
Lamborghini Family Partners with Korean Company to Make Foray into Electric Car Market
  • By Michael Herh
  • November 1, 2017, 03:00
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Ferruccio Lamborghini (center), a great grandson of the founder of the Italian sports car brand Lamborghini, poses next to the Iso Moto Ferruccio Lamborghini Edition with GPCC Korea CEO Park Jung-min (left) at the Korean House in Seoul on Oct. 31.
Ferruccio Lamborghini (center), a great grandson of the founder of the Italian sports car brand Lamborghini, poses next to the Iso Moto Ferruccio Lamborghini Edition with GPCC Korea CEO Park Jung-min (left) at the Korean House in Seoul on Oct. 31.

 

The Lamborghini family, which founded the Italian sports car brand Lamborghini, will start its electric car business based in Korea.

GPCC Korea, a Korean electric vehicle development company, took the wrap off the electric scooter Iso Moto Ferruccio Lamborghini Edition which was developed together with Ferruccio Lamborghini, a great grandson of the Lamborghini founder. Iso Moto is a brand of the Lamborghini family’s motorcycle model that was active in from the 1950s to the 1970s. The Lamborghini family sold off its supercar business but has been maintaining its status as an automobile family with the small car brand Town Life in addition to Iso Moto.

The Iso Moto Ferruccio Lamborghini Edition is an electric scooter that can run up to 80 km an hour. If you charge the scooter three hours and 30 minutes to a 220v outlet at your home, you can ride the scooter 65km. Depending on options, the mileage will hit up to 150km. The scooter will retail at about 4.5 to 5.6 million won prior to the application of a subsidy. GPCC will release the Iso Moto Ferruccio Lamborghini Edition soon in Asia, including Taiwan and will launch it in Korea in December. GPCC targets 2,500 units in sales this year and 24,000, next year.

In 2019, Town Life's four-wheel low-speed electric car will be launched in Korea, too. The electric car can run up to 100km per hour. The car can run 100 km at one charge. Its price tag is around US$ 17,000. GPCC and Town Life are employing strategy to expand their market to Southeast Asia and Europe after launching its first electric car for the world market in Korea.

"Globally, Korea is a country with rapid technological progress in the fields of automobiles and information, communication and technology (ICT)," Ferruccio Lamborghini said. "We will make the Lamborghini family’s motor business take off again based on GPCC's excellent electric vehicle technology."