This year marks the 20th anniversary for Nongshim providing Shin Ramyun to airlines. Since it first began serving Shin Ramyun on select classes of Korean Air flights in 1997, Nongshim has continued to expand its airline partnerships. The company signed a direct sourcing contract with Air Seoul, Asiana Airlines’ low-cost carrier, in the first half of this year, completing its partnership with all of Korea’s airlines for the first time in the industry.
In addition, an increasing number of foreign airlines are providing Shin Ramyun for in-flight food service. Nongshim signed the partnerships with overseas airlines such as American Airlines, the largest airline in the world, and some European and South American airlines.
The factors that made airlines choose Nongshim as their partners are the taste and brand image of Nongshim ramyun that represent the characteristics of South Korea well. Due to the nature of the airline industry used by people all around the world, it is crucial to serve food that can represent and introduce South Korea. As Shin Ramyun has enjoyed popularity in 100 countries across the world and become South Korea’s representative food brand, it naturally made airlines provide the product.
To date, Nongshim has provided about 30 million servings of noodles to airlines. The figure is similar with the number of international passengers of Korean Air and Asiana Airlines a year. In particular, Korean Air, the biggest airline in South Korea, has served Nongshim’s Shin Ramyun to its passengers for 20 years.
The number of foreign airlines providing Nongshim’s Shin Ramyun for in-flight food service has surpassed 20 for the first time this year. Nongshim signed a partnership with Mexican airline Aeromexico this summer as the company’s first Latin American partner. Accordingly, the food maker now sources its product to 20 foreign major airlines including American Airlines.
Currently, Nongshim also sells Shin Ramyun at stores in airports in New York, Boston and Los Angeles in the US as well as Vancouver and Toronto in Canada, raising its brand awareness.