More Popular Than in Germany
It has been found that the BMW 5 Series and the Mercedes-Benz E-Class that made their debut in South Korea late last year are gaining more popularity in South Korea than in Germany.
According to BMW Korea, BMW sold approximately 3,200 units of the 5 Series in South Korea in September this year, when it sold about 3,600 units in the U.S. car market, 2,500 in Britain, 1,500 in Germany and 800 in Japan. The South Korean automobile market was the second-largest 5 Series buyer in the world for the first nine months of this year as well as last month.
Mercedes-Benz is on a roll in the South Korean market, too. The company sold 5,606 cars in the market last month to top the market for the fourth consecutive month. In the first half of this year, South Korea was the fifth-largest customer of Mercedes-Benz, behind China, the United States, Germany and Britain. When it comes to the E-Class, South Korea showed a sales volume exceeding that of Germany. Specifically, the volume was 18,453 units, second only to those in China and the United States.
Likewise, approximately 2,500 South Korean customers bought the S-Class sedan in the first half of this year. During the period, the South Korean market was the third-largest buyer of the CLS as well as the S-Class.