On War of Nerves
Shortly after the opening ceremony of the Korea Electronics Show (KES) held at COEX in Seoul, Seoul on October 17, Han Sang-beom, vice chairman of LG Display met reporters and was asked the question of “What do you think about a continuing war of nerves regarding TV screen quality with competitors. “We have a constructive rivalry with Samsung Display. So there is no reason to slander each other," Han said.
Vice chairman Han visited the LG display Booth at Display Exhibition Show and the booth of competitor Samsung Display. On the day, Samsung Display set up a corner where viewers can compare the image quality of their small and medium-sized OLEDs and LG Display's small and medium-sized liquid crystal display (LCDs) panels side by side.
"Small and medium-sized OLEDs are made by both LG and Samsung. LG and Samsung both produce the same OLEDs. There is no need to libel each other,” vice chairman Han said. "I think a public comparison of LG and Samsung displays is like a Pepsi Cola Challenge campaign against Coca Cola. LCD and OLED products all have their own advantages and disadvantages, so they survived well." Earlier Samsung Electronics used a YouTube video to point out the technical defects of LG Electronics' OLED TVs, so a TV war of nerves between both companies has been escalating.
The vice chairman looked around a 98-inch 8K (7680x4320) ultra-high resolution liquid crystal display (LCD) and a 4.9mm 65-inch ultra slim curved LCD, virtual reality (VR), tablet PCs, an ultra-wide curved monitor among others at the Samsung Display booth.
On the day a Samsung representative explained that Samsung’s 65-inch ultra-slim curved LCD product is the world's first product to reduce thickness by using glass light guide plates instead of conventional plastic LGPs. Vice chairman Han asked, "Is the product really the world's first?" Then, "This is the world’s first in the field of curved LCDs loaded with glass light guide plates,” the Samsung representative said, correcting what he said.