TV Ad of Korean Cuisine
CJ CheilJedang's Bibigo will begin its television advertising in the United States from October 19. This is the first time for a brand dedicated to Korean cuisine to air its commercial throughout the U.S.
The Bibigo’s ad targets Millennials in the U.S., the generation aged 20 to 35 who tries and seeks new things. It introduces the features of Korean food which is good for health while it is easy and quick to cook.
In particular, the ad focuses on addressing the perception that Korean cuisine is difficult to cook. It shows how locals enjoy eating Bibigo’s main products, such as dumpling, bibimbap and seaweed snack, in various places. In addition, it expresses the joy of sharing Korean food and food culture through an advertising slogan of “Share Korean Flavor.”
Bibigo will also launch its commercial in movie theaters and digital channels. The company will air its ad in five theaters, including the CGV theaters in Los Angeles and Orange County and three movie theaters run by AMC, Regal Cinemas and Cinemark which are located near Bibigo stores in the U.S., for a month from the 19th. In addition, it will also broadcast its commercial on online channels like YouTube and Facebook to maximize the advertising impact.
Starting with the commercial, CJ CheilJedang is planning to promote its Bibigo brand in the global market in the future.