Brand Promotion
Nexen Tire, a leading global tire manufacturer, announced on October 11 that it has signed a three-year partnership with Melbourne City FC in Australia's A-League, commencing with the 2017/18 season.
Melbourne City FC is the second club in the City Football Group to partner with Nexen Tire, after its sister club Manchester City Football Club (Manchester City) of the English Premier League announced a partnership extension back in March. As the Official Sleeve Partner of Manchester City, Nexen Tire has extended its partnership platform with the City Football Group by also partnering with Melbourne City FC to increase its brand awareness within the Australian market.
Through this partnership, Nexen Tire's logo will appear on Melbourne City FC's away kit sleeve and on the front of its travel kit, in addition to the club's training kit. As the Official Partner of Melbourne City FC, Nexen Tyre plans to execute a variety of marketing activities using the Club logo and player image rights. In addition, football fans around the world will be able to see the Nexen Tire logo appear on the LED perimeter boards and jumbo screens within AAMI Park, the home of Melbourne City FC.
An official from Nexen Tire said, “The official partnership with the Melbourne City FC, which is popular in Australia, will give us a good opportunity to reach out to the many football fans and customers in the Oceania region. With the latest agreement, we are planning to strengthen our position not only in the Oceania but also global markets.”